Where strategy meets empathy, growth follows.
I figure out why a product isn't reaching the right people, and fix it. $4.5M raised through crowdfunding. 204% YoY revenue growth at my last role.
I figure out why a product isn't reaching the right people, and fix it. $4.5M raised through crowdfunding. 204% YoY revenue growth at my last role.
numbers that speak
numbers that speak
numbers that speak
0%
0%
YoY Revenue Growth
Found where clients were dropping off, built a system to keep them.
0%
0%
YoY Revenue Growth
Scaled B2B retention by diagnosing funnel leaks.
0%
0%
YoY Revenue Growth
Found where clients were dropping off, built a system to keep them.
$0.0M
$0.0M
Total Fundraised
Ran GTM for 50+ Kickstarter campaigns across global markets.
$0.0M
$0.0M
Total Fundraised
Ran GTM for 50+ Kickstarter campaigns across global markets.
0%
0%
Cost Reduction
Cut acquisition spend by rethinking the funnel, not the budget.
0%
0%
Cost Reduction
Cut acquisition spend by rethinking the funnel, not the budget.
GTM Strategy
GTM Strategy
[01]
Launch into new markets
Launch into
new markets
Launch into
new markets
[GTM]
Before a product can sell, someone has to figure out who it's for, why they'd care, and how to reach them. That's what I do: research the market, find the angle, and tell the story in a way that actually lands.
Before a product can sell, someone has to figure out who it's for, why they'd care, and how to reach them. That's what I do: research the market, find the angle, and tell the story in a way that actually lands.
$4.5M Raised
Across 50+ Global Campaigns
VIEW ALL
VIEW ALL
VIEW ALL
$4.5M Raised
Across 50+ Global Campaigns
VIEW ALL
VIEW ALL
VIEW ALL
I worked with hardware and design teams to position their products for international crowdfunding, from competitor research to page copy to launch strategy. Backers came from 30+ countries.
I worked with hardware and design teams to position their products for international crowdfunding, from competitor research to page copy to launch strategy. Backers came from 30+ countries.
product growth
product growth
[02]
Scale what works
Scale what works
[Growth]
Most growth problems aren't about doing more. They're about finding the one thing that's not working and fixing it. I look at the numbers, talk to the people involved, and figure out where the real bottleneck is.
Most growth problems aren't about doing more. They're about finding the one thing that's not working and fixing it. I look at the numbers, talk to the people involved, and figure out where the real bottleneck is.
How I doubled revenue (204%) by fixing churn.
The clients were there, but they weren't staying. I dug into why, built a system that helped stylists improve and build repeat business, and revenue followed.
+36% New Customers, –70% Marketing Costs
The budget was small, so I had to be precise. Reworked the funnel from first impression to booking, and the numbers moved. More customers came in while spend went down.
How I doubled revenue (204%) by fixing churn.
The clients were there, but they weren't staying. I dug into why, built a system that helped stylists improve and build repeat business, and revenue followed.
+36% New Customers, –70% Marketing Costs
The budget was small, so I had to be precise. Reworked the funnel from first impression to booking, and the numbers moved. More customers came in while spend went down.
Stakeholder Management
Stakeholder Management
[03]
Build trust, align teams
Build trust,
align teams
Build trust,
align teams
[Team]
I've learned that the best results come from honest conversations. I work closely with clients and cross-functional teams, not to tell them what they want to hear, but to help them see what's actually going on and move forward together.
I've learned that the best results come from honest conversations. I work closely with clients and cross-functional teams, not to tell them what they want to hear, but to help them see what's actually going on and move forward together.
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"Yiwei is nothing short of an absolute pleasure to know and to work with. Her thoughtfulness, deep product expertise and optimism are of the highest order, and she's a formidable asset to any team lucky to have her."
Carter Hsu
CEO, Stylemap
StyleMap
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"Yiwei is nothing short of an absolute pleasure to know and to work with. Her thoughtfulness, deep product expertise and optimism are of the highest order, and she's a formidable asset to any team lucky to have her."
Carter Hsu
CEO, Stylemap
StyleMap
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"Yiwei is nothing short of an absolute pleasure to know and to work with. Her thoughtfulness, deep product expertise and optimism are of the highest order, and she's a formidable asset to any team lucky to have her."
Carter Hsu
CEO, Stylemap
StyleMap
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"Yiwei is nothing short of an absolute pleasure to know and to work with. Her thoughtfulness, deep product expertise and optimism are of the highest order, and she's a formidable asset to any team lucky to have her."
Carter Hsu
CEO, Stylemap
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist @Salesforce
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist @Salesforce
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist @Salesforce
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist @Salesforce
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap