Where strategy meets empathy, growth follows.
Strategic Customer Success & Product Growth Lead. I bridge the gap between User Experience and ROI, driving 204% revenue growth and $4.5M fundraising impact.
Strategic Customer Success & Product Growth Lead. I bridge the gap between User Experience and ROI, driving 204% revenue growth and $4.5M fundraising impact.
numbers that speak
numbers that speak
numbers that speak
0%
0%
YoY Revenue Growth
Scaled B2B retention by diagnosing funnel leaks.
0%
0%
YoY Revenue Growth
Scaled B2B retention by diagnosing funnel leaks.
$0.0M
$0.0M
Total Fundraised
Led global GTM strategy for 50+ Kickstarter campaigns.
$0.0M
$0.0M
Total Fundraised
Led global GTM strategy for 50+ Kickstarter campaigns.
0%
0%
Cost Reduction
Maximized acquisition efficiency through automation.
0%
0%
Cost Reduction
Maximized acquisition efficiency through automation.
0%
0%
Cost Reduction
Maximized acquisition efficiency through automation.
Grow by learning
Grow by learning
[01]
Retention &
Churn Strategy
Retention &
Churn Strategy
[Product]
Real growth doesn’t start with ideas, it starts with understanding people. I design retention and growth systems that help products scale steadily, by fixing the real problems behind churn and turning insight into long-term momentum.
Real growth doesn’t start with ideas, it starts with understanding people. I design retention and growth systems that help products scale steadily, by fixing the real problems behind churn and turning insight into long-term momentum.
Strategic Retention: How I doubled revenue (204%) by fixing churn.
Keeping clients is harder than finding them. So I created a retention system that helped stylists learn, adapt, and build loyalty that lasts far beyond one appointment.
+36% New Customers
Growth doesn’t always come from bigger budgets, it comes from sharper strategy. By refining every touchpoint from awareness to booking, I helped StyleMap grow 36% more customers while cutting marketing costs by over 70%.
Product-Led Growth Analysis: Identifying engagement gaps.
A self-initiated redesign aimed at enhancing Spotify podcast experience, gaining over 4.5k views and featured on UX Planet for its thoughtful interface improvements and listener-centric approach.
Strategic Retention: How I doubled revenue (204%) by fixing churn.
Keeping clients is harder than finding them. So I created a retention system that helped stylists learn, adapt, and build loyalty that lasts far beyond one appointment.
+36% New Customers
Growth doesn’t always come from bigger budgets, it comes from sharper strategy. By refining every touchpoint from awareness to booking, I helped StyleMap grow 36% more customers while cutting marketing costs by over 70%.
Product-Led Growth Analysis: Identifying engagement gaps.
A self-initiated redesign aimed at enhancing Spotify podcast experience, gaining over 4.5k views and featured on UX Planet for its thoughtful interface improvements and listener-centric approach.
Strategic Retention: How I doubled revenue (204%) by fixing churn.
Keeping clients is harder than finding them. So I created a retention system that helped stylists learn, adapt, and build loyalty that lasts far beyond one appointment.
+36% New Customers
Growth doesn’t always come from bigger budgets, it comes from sharper strategy. By refining every touchpoint from awareness to booking, I helped StyleMap grow 36% more customers while cutting marketing costs by over 70%.
Product-Led Growth Analysis: Identifying engagement gaps.
A self-initiated redesign aimed at enhancing Spotify podcast experience, gaining over 4.5k views and featured on UX Planet for its thoughtful interface improvements and listener-centric approach.
Launch across cultures
Launch across cultures
[02]
GTM &
Expansion Strategy
GTM & Expansion
Strategy
[Consult]
Through global crowdfunding, I help products reach early adopters worldwide, using sharp positioning, cultural insight, and data-backed storytelling to turn ideas into funded realities.
Through global crowdfunding, I help products reach early adopters worldwide, using sharp positioning, cultural insight, and data-backed storytelling to turn ideas into funded realities.
Kickstarter campaigns
VIEW ALL
VIEW ALL
VIEW ALL
Kickstarter
Campaigns
VIEW ALL
VIEW ALL
VIEW ALL
Kickstarter
campaigns
Growth starts with trust
Growth starts with trust
[03]
Stakeholder & Success
Management
Stakeholder &
Success
Management
Stakeholder &
Success
Management
[Team]
Aligning cross-functional teams (Product x Sales x Success) to deliver unified customer value.
Aligning cross-functional teams (Product x Sales x Success) to deliver unified customer value.
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist @Salesforce
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist @Salesforce
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist @Salesforce
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist @Salesforce
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap