Keeping clients is harder than finding them. So I created a retention system that helped stylists learn, adapt, and build loyalty that lasts far beyond one appointment.

Growth doesn’t always come from bigger budgets, it comes from sharper strategy. By refining every touchpoint from awareness to booking, I helped StyleMap grow 36% more customers while cutting marketing costs by over 70%.

A self-initiated redesign aimed at enhancing Spotify podcast experience, gaining over 4.5k views and featured on UX Planet for its thoughtful interface improvements and listener-centric approach.