Portfolio
Portfolio
Data analysis
Growth strategy
Stakeholders management
Strategic Retention: How I doubled revenue (204%) by fixing churn.
Keeping clients is harder than finding them. So I created a retention system that helped stylists learn, adapt, and build loyalty that lasts far beyond one appointment.
Data analysis
Growth strategy
Stakeholders management
Strategic Retention: How I doubled revenue (204%) by fixing churn.
Keeping clients is harder than finding them. So I created a retention system that helped stylists learn, adapt, and build loyalty that lasts far beyond one appointment.
Competitive analysis
User research
Marketing strategy
+36% New Customers
Growth doesn’t always come from bigger budgets, it comes from sharper strategy. By refining every touchpoint from awareness to booking, I helped StyleMap grow 36% more customers while cutting marketing costs by over 70%.
Competitive analysis
User research
Marketing strategy
+36% New Customers
Growth doesn’t always come from bigger budgets, it comes from sharper strategy. By refining every touchpoint from awareness to booking, I helped StyleMap grow 36% more customers while cutting marketing costs by over 70%.
Engagement
Community
User Experience
Product-Led Growth Analysis: Identifying engagement gaps.
A self-initiated redesign aimed at enhancing Spotify podcast experience, gaining over 4.5k views and featured on UX Planet for its thoughtful interface improvements and listener-centric approach.
Engagement
Community
User Experience
Product-Led Growth Analysis: Identifying engagement gaps.
A self-initiated redesign aimed at enhancing Spotify podcast experience, gaining over 4.5k views and featured on UX Planet for its thoughtful interface improvements and listener-centric approach.