Portfolio
Portfolio
Data analysis
Growth strategy
Stakeholders management
How I doubled revenue (204%) by fixing churn.
The clients were there, but they weren't staying. I dug into why, built a system that helped stylists improve and build repeat business, and revenue followed.
Data analysis
Growth strategy
Stakeholders management
How I doubled revenue (204%) by fixing churn.
The clients were there, but they weren't staying. I dug into why, built a system that helped stylists improve and build repeat business, and revenue followed.
Competitive analysis
User research
Marketing strategy
+36% New Customers, –70% Marketing Costs
The budget was small, so I had to be precise. Reworked the funnel from first impression to booking, and the numbers moved. More customers came in while spend went down.
Competitive analysis
User research
Marketing strategy
+36% New Customers, –70% Marketing Costs
The budget was small, so I had to be precise. Reworked the funnel from first impression to booking, and the numbers moved. More customers came in while spend went down.
Engagement
Community
User Experience
Product-Led Growth Analysis: Identifying engagement gaps.
A self-initiated redesign aimed at enhancing Spotify podcast experience, gaining over 4.5k views and featured on UX Planet for its thoughtful interface improvements and listener-centric approach.
Engagement
Community
User Experience
Product-Led Growth Analysis: Identifying engagement gaps.
A self-initiated redesign aimed at enhancing Spotify podcast experience, gaining over 4.5k views and featured on UX Planet for its thoughtful interface improvements and listener-centric approach.